If you are a business looking to grow, you should be planning every post. If you have your own Facebook or Instagram account, it’s probably filled with photos of your kids, dogs or friends. When you go to share pictures from your weekend at Disneyworld for your son’s birthday, you probably aren’t analyzing the caption, checking the hashtags or making sure the look and feel
While social media is an amazing tool for personally connecting with friends and family near and far, it is also a critical business tool that shouldn’t be discounted. According to Global Web Index, more than one in three Internet users say they go to social networks when looking for more information about a brand or product. While having a social media strategy is incredibly important, it doesn’t need to be scary, and it doesn’t need to take away from your brand’s authenticity. Here are five tips for developing a successful social media strategy.
2.Set content goals. Not every post should have the same end goal. Outline a few different topics for your social media posts. For example, maybe some of your posts aim to educate your audience on your mission, while others are more geared towards showcasing the price benefits of your offerings versus your competitors. List out at least five different content goals and rotate them in your post strategy.
Overall, having a well-thought-out social media strategy will not only gain you more followers and increase your likes, but it will drive your target audiences to your business. If properly leveraged, social media can be a key player in
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